Reasearch

Now with the iPhone for the XS in this part of the advert apple have emphasized the large screen on the phone by using one of the largest natural landmasses the Sahara desert to help show the largeness of the screen and show the audience the quality of the picture on this phone as it also show true blacks as well they use a picture of the night sky to help show this they also have warm lighting to help show the custom made rose gold steel and the outer case of the phone. Now the XR uses dark rooms with colourful lighting to help show off the colour correcting retina LCD screen which is also shown via a black background and close shots with the brightly coloured shells are emphasized by the black background.

Section 3

The sounds used in the iPhone Ad uses sound effects that are used in sci-fi films so it makes the iPhone in the advert look and sound like the future and this makes the viewer want to be part of the future by buying the phone. But the sounds used in the Huawei ad makes the viewer think of magic, calm and peaceful due to the calming score used in this trailer it would have the audience think that buying the phone will let them take part on this whimsical journey by buying the phone.

Section 5
In the iPhone ad they use XCU shots on the phone to make the phones seem streamline and high quality they also use XW Shot to help give the viewer the sense of being inside the Image being shown through the phone and make it look like they are using the product.

In the Huawei ad they use XW shots to help with mise-en-scene in this ad  with the way they show the phone as the way to enter this world shown in these shots such as small landscapes and mountain formations in this ad they also use XCU on the phone to show the different features just like in the iPhone Ads.

Section 6
In both of these ads the advertising strategy known as magic ingredient is used to show off the each phones distinctive features such as the cameras AI assisted camera or the mega pixel screen.

Conclusion
The way the two advertisers show their product is the same in both ads as they use extreme close ups of the phones showing their many features and tech and they also use different lighting's to show of their cameras and screens and they both use off screen narration to help explain the concept of the phones design and the tech used in these phones But when it comes to which ad was better at grabbing my attention to the product is the iPhone ad as it uses the XW shots to help present its products ability's and its durability the narration is more in depth and they give us and look at the separate pieces of text.

Buyer Persona
The buyer persona for my product is around 14-40 years old and is either male or female and can be white American or any other ethnicity due to it being a speaker and their yearly income would be around 15,000 to 30,000 pounds because thy would need disposable income after bills and such their living situation can be a house or flat and can be clean or messy but they must have an interest in music this ad will be for American viewers due to the wide range of ethnic and racial demographic to back up this statement I have found financial reports from the United States that has sales figures of Bluetooth speakers and what collaborations and advertising strategy's improved the sales of this type of speaker. Financial reports

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I am looking at print advertisements as well so I'm going to look at 2 ads for the same subject: speakers

so one of the print ads is for an ultimate ears speaker and this takes a logos approach as it states the fact that the speaker is waterproof and that it also physically shows it in the poster which helps give proof to the buyer. That the product lives up to what's been said.
See the source image
The second poster is the Beats by DRE pill speaker which shows a simple approach to a poster and from what i see it take a pathos approach as it uses a statement to sell the product but from what i can see as it states small but loud.

Both of these ads use a logos approach as they use facts in the posters and or use of a statement.

The producers of these products have chosen different types of background to help show their target audience so the mega blast poster has a pool party to show that their speakers target audience is mainly around the ages of 15 to 40 as this is the age range for pool party's.

While beats by DRE have decided for the sleek futuristic feel as they used contrasting colours to separate the speaker from the world around it making it look like that if you by this you can join the future of Bluetooth speakers.

Research support
The target audience for speakers are around 14 to 40 because speakers are used by teens at party or when their outside but they are also used by 40 yrs olds because they are easy to use and setup and doesn't need a lot of effort and this info on the target audience is viable because of the many review videos from the younger generation such as this Review video     Also I have gotten the statistics of the product from the products website Megablast website


Target Audience

Age:20
Race: doesn't matter
male or female
Interests: music, gaming, dogs ETC
Dwelling: house or flat
Social/working class: middle class
Job: musician
phone Bluetooth version: Bluetooth 4.0


This simple target audience list helps me in the creation of my video as I need to add a upbeat happy score and need to list the statistics of the product.



                                                                                                                             

Comments

  1. Great analysis of your moving images adverts, Harry! You have deconstructed the advert into it's elements and discussed how they communicate to an audience and persuade them to buy the product.
    I would like you to develop your print based analysis to be at the same level, looking at the elements such as, imagery, font, language, colour and composition and discussing how they communicate and persuade an audience.

    Furthermore, I would like to develop the research into your target audience. Create an audience profile, identifying the age, race, gender, etc of your target audience and how you plan to use this information to develop your idea in someway.

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